HOUSE NOT SELLING? HERE’S WHY…

Markets go up and markets go down. Inventories increase and buyers decrease. Some houses have a long list of prospective buyers while some lie untouched in the market for weeks together! 

…Why? Does that mean there is something wrong with the house itself? The answer is NO!  It is mostly because of the poor quality of marketing efforts!

Sometimes, we make the simplest mistakes without even realizing them! But not any more… here is a list of do’s and do not’s to make sure your house goes to the right person at the right time—

     1.  The real picture

Pictures speak louder than words… and in this case, it is the closest thing to the real property, it is very necessary to have proper photos. Remember, the photos will be responsible for luring the buyer to the actual property.

Pictures that are too dark or too cluttered are a total no-no! Nobody likes to see messy rooms and haunted houses!

Also, never Photoshop an image! Be as real and natural as you can about the property.

And, it is also a nice gesture to put more than one picture of the property… prospective buyers will get always appreciate more variety.

     2.  Being Vague 

Buyers who have never seen the property before, especially online searches need more convincing and complete information apart from the address and number of rooms!

Make sure to describe the property in detail including why it is unique and what made you purchase it in the first place.

     3.  Make the broker your friend

It is always wiser to have brokers tour the property well in advance so that he can get the right sort of people to tour the property. We don’t want everyone to walk in for a tour like it’s a circus, do we?

     4.  Don’t be a watchman

If someone does appear to be interested in your property and wishes to tour it, do not restrict their entry or they’ll find another property! If inconvenient to you, politely ask them to come at a better time.

5.  Commission

Yes, agents tend to work for the commission, but that is most certainly not indicative that they work only for that! There are a lot of honest and hardworking agents and we really should not forget them. If you feel the ‘commission’ is going to be slightly heavy on your pocket, go for the Sunday classifieds in the newspaper or put an ad online.

Today, the first place people look is online. Putting up downloadable pictures which can be shared with others, opening up to virtual tours, being descriptive and open about the sale will only enhance the process!